Blog Post 20: Closing Post

Dear Moderator,
welcome to my blog :)
To find my research and planning evidence, please click on the AS Research and Planning label which is on the top right-hand side of my blog.
I hope you like it!
Thank You
Simon Silver (3218)

This blog is now closed.

Blog Post 19: My Finished Adverts

I am very pleased with how my adverts turned out; I think my adverts have a fun, engaging and yet relatable story that is slightly exaggerated to make it a bit comedic, all while successfully selling the brand in a positive atmosphere. The modern-styled title card shown at the end of the advert is a typical convention of food delivery adverts and helps secure the brand identity in the audience's mind.






Making these adverts in three weeks from concept to finished product was a challenging yet fun experience as it has taught me a lot about the real media industry and how to manage my time when clients have tight deadlines. I am proud that my hard work has paid off and  I'm excited to see what the next project will turn out like!

Blog Post 18: My Target Audience Feedback

I did an audience feedback session in order to find out what the target audience of my adverts actually thinks about them. To do this, I asked several friends to watch my adverts and then answer a couple of questions. I did this with 4 people, 2 boys (Gideon and Lucas) and 2 girls (Cathy and Scarlet) after a school day.

This is what I found out:

First Impressions:

• Everyone enjoyed the adverts and was hooked until the end. Many people loved the connecting sentiment between the adverts ("I've got this ready, that ready, but wait?!")
• Many people complimented the graphics and said they looked professional

Would they buy from YourFood?

• 3/4 people said that if they saw the adverts after school, they would consider buying some food as they would be extremely hungry and this seemed like a convenient option
• The last person (Cathy) said that she would download the app so she could use the service whenever

Any Improvements?

• Many people noted that the shots are not coloured as professionally as many other adverts
• The mise-en-scene could be improved
• The delivery sequences is not very professional compared to the rest of the adverts

From these responses, I have learnt that I could still improve my adverts but on the whole is very well made and effective. If I had more time I would fix my set and learn to colour correct my shots in a more professional manner. I would also reshoot the delivery sequence as it was not very professional.

Blog Post 17: My Adverts Review

I created a review copy of my adverts so that I could see them on the big screen. These were uploaded onto Youtube:





These allowed me to take a step back from my work and try and find small inconsistencies with my advert on the big screen with the help from classmates and teachers. The things I noticed were that

• The phone screens were a bit too blue
• The street shots are a bit pink
• Some shots were slightly oversaturated
• There are some unintended audio cuts in my first advert

I resolved most of the colour correction issues by adjusting each shot's 3-way colour corrector to colour correct the highlights, mid-tones and shadows of each shot. 

Blog Post 16: My Rough Cut

When shooting, we had two weekends in order to finish the real production. The rough cut was vital as it helped me figure out what shots did not work and how I could improve the advert on the whole. This was especially important for me as I felt my practice shoot weekend did not go according to plan as I was not able to get a lot of useful feedback from it I needed to decide on what I needed to re-shoot.




This shoot helped me identify many errors with my adverts such as continuity errors; the fact the adverts were a bit too long and some specific shots I had bad lighting and/or acting for. I also got some critical feedback including how I could incorporate camera movement into my advert and how I could make my advert more faster paced and to the point. I would not have noticed these mistakes or made these improvements if I did not produce these adverts and now the quality of my advert could be much higher.

Blog Post 15: My Shootboard

If I did not create a shootboard, my shoot day would have been incredibly hectic and disorganised. The shootboard allowed me to efficiently shoot my advert without wasting any unnecessary time by creating a plan of the day and choosing which shots to shoot and when. I created these on Word using a table and unified format so that it was easy to read. We printed these out and kept them with our camera equipment, ready for the shoot day.

A sample from the First shoot weekend

Our shoot days for both weekends had to be incredibly organised as a classmate and I were shooting all of both adverts on the same day so to keep things under control we organised as much as we could before the shoot. The shootboard helped an incredible amount during post-production as well because we marked down which take was the best for each shot. This, in turn, lead to a faster editing process as naming all the footage can be very time-consuming.

Blog Post 14: My Kit list

This was made to ensure that the camera and all it's accompanying equipment could be kept safe and noted of so that I never forgot ant equipment for a shoot.

The list of equipment that we needed in order to do the shoot

A proof that I knew how to operate the equipment and
what my responsibilities of the equipment were.

This was beneficial as it helped me keep the equipment organised and ready for when I had the shoot. We were guided as to how to use the kit and how to keep the footage organised by putting it onto 2 separate SD cards so we could easily transfer them on to our drives when we started to edit.