When shooting, we had two weekends in order to finish the real production. The rough cut was vital as it helped me figure out what shots did not work and how I could improve the advert on the whole. This was especially important for me as I felt my practice shoot weekend did not go according to plan as I was not able to get a lot of useful feedback from it I needed to decide on what I needed to re-shoot.
This shoot helped me identify many errors with my adverts such as continuity errors; the fact the adverts were a bit too long and some specific shots I had bad lighting and/or acting for. I also got some critical feedback including how I could incorporate camera movement into my advert and how I could make my advert more faster paced and to the point. I would not have noticed these mistakes or made these improvements if I did not produce these adverts and now the quality of my advert could be much higher.
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