Blog Post 18: My Target Audience Feedback

I did an audience feedback session in order to find out what the target audience of my adverts actually thinks about them. To do this, I asked several friends to watch my adverts and then answer a couple of questions. I did this with 4 people, 2 boys (Gideon and Lucas) and 2 girls (Cathy and Scarlet) after a school day.

This is what I found out:

First Impressions:

• Everyone enjoyed the adverts and was hooked until the end. Many people loved the connecting sentiment between the adverts ("I've got this ready, that ready, but wait?!")
• Many people complimented the graphics and said they looked professional

Would they buy from YourFood?

• 3/4 people said that if they saw the adverts after school, they would consider buying some food as they would be extremely hungry and this seemed like a convenient option
• The last person (Cathy) said that she would download the app so she could use the service whenever

Any Improvements?

• Many people noted that the shots are not coloured as professionally as many other adverts
• The mise-en-scene could be improved
• The delivery sequences is not very professional compared to the rest of the adverts

From these responses, I have learnt that I could still improve my adverts but on the whole is very well made and effective. If I had more time I would fix my set and learn to colour correct my shots in a more professional manner. I would also reshoot the delivery sequence as it was not very professional.