Blog Post 5: Research into Existing TV Commercials for Take-Away Food Delivery Services

I researched this because I wanted to find out the conventions of food delivery adverts and what made each advert successful. I did this by making a playlist on YouTube and compiling a range of adverts to look at.

A screenshot of the Youtube Playlist, You can click here to access the playlist on Youtube

These two adverts had the most impact on my work:

Deliveroo; Eat More Amazing

• City setting
• Reminds me of the start of a TV show through the use of an establishing shot and long shots
• The unique part of the advert blends into these long shots seamlessly
• It is first subtly shown through the reflection, and then more focus is drawn to it
• Implies the blending of normal mundane life with a fun alternative
• Very Comical and exaggerated
• Shown through (presumably) the POV of a person which allows the viewer to assume that this could be something they could see themselves
• Cinematic like you would see in a TV show or film
• A range of shot types to make it interesting
• Match cut at the end to link the fictional story to the audience member
• Very chill and relaxed music - positive connotations of service
• End Card flicks through many restaurants, then ends up on Deliveroo logo with their slogan
• Use of their blue and white colour palette
• Slow and Chilled paced editing to fit daydream mood

Hungry House; Space

• Establishing shot at beginning of space station
• Introduces a problem connoted by the stomach growl
• Comical and slightly exaggerated acting to help convey the story whilst making it seem like a true possibility - realism
• An easy method is shown - 2 taps on the phone
• Almost instant response
• Positive representation of the service
• Sound design to show heroicness of the delivery
• Comedic stuff to make it fun and enjoyable
• Seemingly ‘Perfect’ and delicious food is shown on screen to highlight the end product
• Idealise service to make it seem more appealing
• Joy and happiness in astronaut’s eyes when eating food
• Logo at the end with a website to anchor the company into the viewer’s mind
• Links adverts to the same marketing campaign

This was beneficial to my project as it gave me a couple of ideas about what my adverts could be about while also finding out the many conventions that I should follow in my adverts such as an ending title card.