The practice shoot was done so I could get a rough idea about how my advert would feel and what the imitations could be when filming. I did this by filming and editing a practice shoot of the adverts on my phone.
Despite the many limitations of filming and editing on a phone, the shoot helped me understand the importance of my voice-over and how the things shown on the screen should be more engaging. This, in turn, encouraged me to re-think about what could be shown on screen as I needed to engage the audience as much as possible.
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