Blog Post 7: Research into Existing TV Commercials in Other Forms (E.g Online, Print, Billboard)

In order to fully understand a brands marketing campaign, I researched into other forms of advertising such as adverts seen on magazines, billboards or online. I did this by searching various terms on google as well as finding adverts on the underground train lines.

One of my favourite food delivery adverts are from deliveroo as their minimalistic yet eye-catching print adverts are hard to miss around London. By cutting the person's top part of their face helps the viewer focus on the grin each person which brings a positive atmosphere to the advert. There are many vibrant and complimenting colours in the advert which match the brand identity as well as bring a more modern and youthful colour scheme.




Audi produced a series of adverts promote their newest but slightly cheaper range of cars. The break down of the car is intriguing for most people and makes them want to look more closely at the advert. There are several other faster cars inside the outside car, this was done connote the power of the new car. The distinguishing features from each car inside the cars make a great puzzle for car enthusiasts, and this helps the advert target its niche-r audience of car lovers.

Another notable print advert is the Nescafe advert which shows an alarm clock looking like a cup of coffee. This is a relatable sentiment for many people as when they wake up in the morning, they drink a cup of coffee. The focal image is large and surrounded by a gradient background so the focus is all on the focal image. The richer tones of red have subtle connotations of luxury which gives the brand a more prime feel.

I like these adverts as they are straight to the point and with a clear message that can be seen easily. This more colourful and sometimes minimalistic type of advert is more popular in print adverts nowadays as people only skim over the adverts, so the message must be clearly given in the time the viewer sees it. I will be applying this idea to my advert as I want the audience to clearly understand the story and its resolution.