Dear Moderator,
Thanks for looking at my blog! I hope you like my work. Please click on the AL Research and Planning label in order to look at my research and planning for my AL coursework.
Thank you :)
- Simon (Candidate no. 3218)
My Website
Click on the image to view my website
Monday, November 4, 2019
Post 10: My Production Review
Feedback was extremely useful for me throughout my project as it provide another view on my project that helped me fix any problems or missing content.
Initial Plans and Storyboard Teacher Feedback
Initial Plans and Storyboard Teacher Feedback
- Overall the feedback was good as there was a structure that enforced the verse-chorus structure of the song itself.
- My initial storyboard ended the song with a water fight. It was a fun idea, but filming that sequence would be problematic as there a too many variables that could change between shoot days if we needed to re shoot anything.
Rough Cut and Performance Bed Teacher Feedback
- The initial colour grade varied between shots, as performance shots for each different framing had different lighting due to technical problems, shadows in unwanted places and white balance issues once the initial grade was complete.
- Slow motion shots were flickery when slowed down due to the house lights we had used. We fixed this during a reshoot of the scene where we used the natural lighting of the sun to light the scene.
Website
For my website, my teachers praised the design and interactivity of all the elements. However there were a couple inconsistencies and bits of missing content that I needed to add such as a biography and tour section.
Here is a picture of some example feedback I received
Post 9: My Website and Social Media Pages
I took inspiration for my website design from Khalid's and Ed Sheeran's website
Conventions
-Logo Placement
Logos are typically placed on the upper part of the page so as the viewer scrolls through different tabs they know
-Clear Naming
Sometimes when creating a website, creativity sacrifices clarity. Cute and clever naming is fun and catchy, but users want information first, cute second.
-Main Navigation
The Main Navigation normally appears in a bar across the top of the site. This convention is another that, if broken, may frustrate users. If directions are too complicated or not there at all, users will become discouraged and leave your site.
-Button Functionality
A button is a great feature to include in your web design because they are extremely intuitive. They look 3D and clickable, making it clear that you should, in fact, click them. But! Be sure that all buttons actually link to something. A button that doesn’t cause anything to happen will be confusing to users.
-Standard Icons
Icon conventions are particularly useful because they provide a clear explanation without words. An envelope icon signifies email, a shopping cart or bag icon signifies the checkout page, and social media icons signify social sharing. But icons only work if they are common enough that no explanation is necessary. Replacing a shopping bag icon with a rainbow may get points for originality, but your users will most likely be more than a little confused.
-Visual Hierarchy
We encounter visual hierarchies dozens of times per day: newspapers, billboards, invitations, even cereal boxes use this hierarchy to let us know what to read first, which information is the most important and what comes next. Using visual hierarchy on the website brings readers back to this familiar structure. Processing the page becomes almost automatic and users know where to go. Losing this hierarchy is only going to confuse viewers.
-Link Styling
Clicking links has become second nature for web users. Users want to know instinctively what’s clickable and what isn’t – as soon as the rules are broken, it becomes confusing and forces users to think. A classic link typically appears as underlined text like this. Text in a different colour and underlined text can also signify links. This means you should not underline words that aren’t links, and avoid using different coloured texts for non-links.
My Plans for my website
A basic sketch to help visualise what overall house style I wanted
I based my design around the a strips design similar to what Khalid has. Each section would have a strip with the starting letter of the title as a signifier for each section. I went for a bright and colourful colour scheme as it suits the joyful nature of my artist. Following the conventions of the other websites I had scene I added the following sections to my website:
Music, Music Videos, Socials,
Post 8: My music video
Before planning my video, I looked at other popular music videos to find out the codes and conventions as well as get inspiration for my video. This helped me develop my ideas while making sure I was
Mika - We Are Golden
This is a very conventional music video as it has a heavy use of disjuncture in its editing which keeps the audience interested and wondering what could happen next. However, mismatched shots doesn't mean the pacing of the song stays the same throughout, in fact, it instead matches the song. In this case, the song starts off slow but builds up throughout ending in a big chorus at the end, the shot lengths match this as at the beginning the shots are relatively longer compared
to the end where there are up to 3 shots per second. These intercutting shots make sure the audience doesn't get bored as the video goes on.
The video also focuses solely around the artist which is very conventional of pop music videos. It is mainly a performance video but it features some loose conceptual elements that could be interpreted as a narrative which is not unconventional but is not seen as often nowadays as most pop videos take a more cinematic approach to their videos.
Mika has a very expressive and intense performance throughout the video, dancing about the room and having fun just like a kid would, which helps adds to his star identity as a passionate but joyful artist.
Planning my video
For my pre-production, I started by noting what aspects of the video I wanted to include and thought out ideas that I could do throughout the video. From this, the narrative was formed and these notes allowed me to structure my ideas properly so the pacing of the video matched the song.
I took pictures of where I was planning to shoot and created a location reccie so I could visualise what could be shot where and how.
For location risks, the only main risk was that we were shooting in a relatively small space, so I had to remain aware of the area around me and the camera crew at all times.
A rough idea of the structure I wanted in the video and where it would be.
An initial storyboard that I created to help with planning and creating shootboards.
I created a shootboard so that my shoot day was efficient, I knew what I was shooting and how long I can realistically spend getting the shots.
Mika - We Are Golden
This is a very conventional music video as it has a heavy use of disjuncture in its editing which keeps the audience interested and wondering what could happen next. However, mismatched shots doesn't mean the pacing of the song stays the same throughout, in fact, it instead matches the song. In this case, the song starts off slow but builds up throughout ending in a big chorus at the end, the shot lengths match this as at the beginning the shots are relatively longer comparedto the end where there are up to 3 shots per second. These intercutting shots make sure the audience doesn't get bored as the video goes on.
The video also focuses solely around the artist which is very conventional of pop music videos. It is mainly a performance video but it features some loose conceptual elements that could be interpreted as a narrative which is not unconventional but is not seen as often nowadays as most pop videos take a more cinematic approach to their videos.
Mika has a very expressive and intense performance throughout the video, dancing about the room and having fun just like a kid would, which helps adds to his star identity as a passionate but joyful artist.
Planning my video
For my pre-production, I started by noting what aspects of the video I wanted to include and thought out ideas that I could do throughout the video. From this, the narrative was formed and these notes allowed me to structure my ideas properly so the pacing of the video matched the song.
I took pictures of where I was planning to shoot and created a location reccie so I could visualise what could be shot where and how.
For location risks, the only main risk was that we were shooting in a relatively small space, so I had to remain aware of the area around me and the camera crew at all times.
An initial storyboard that I created to help with planning and creating shootboards.
Post 7: My pop artist
As construction of my artist's persona began, I knew I wanted him to be a very relaxed, relatable and chilled out person. This was based around the main theme of my video, laziness, and I wanted him to fulfil the dream that many people have when going through a bad or boring time of their lives.
When creating this, I researched some real life examples to help inspire me in the character design. My main inspirations were Marss, Troye Sivan and Justin Timberlake.
Marss is not a musician but rather an eSports player. The relevance? Two things.
1. I was greatly inspired by something he is known for, he has a very relaxed mindset; so much so that he goes to tournaments in pyjamas for ultimate comfort.
2. He has a friendly online personality, often talking to fans through social media, and posting random photos from behind the scenes of big events. This is something I wanted to try and imitate when creating my social medias.
Troye Sivan is an Australian YouTube star turned singer and is a more conventional show of how pop singers are represented. Pop stars are typically represented as attractive charming personalities who are made to be the perfect friend or partner. They will usually present themselves as relatable, portraying themselves as human and considerate to their fans.
This can be shown through Toye's social media; Instagram, for example, has a blend of professional looking photos as well as random photos from his real life which creates an overall journal look to his page. This gratifies the audience through self-identification as they may feel special getting an exclusive look into his real life.
From here I planned what I would where during the video, creating this mood board to help me visualise what I wanted.
When creating this, I researched some real life examples to help inspire me in the character design. My main inspirations were Marss, Troye Sivan and Justin Timberlake.
Marss is not a musician but rather an eSports player. The relevance? Two things.
1. I was greatly inspired by something he is known for, he has a very relaxed mindset; so much so that he goes to tournaments in pyjamas for ultimate comfort.
2. He has a friendly online personality, often talking to fans through social media, and posting random photos from behind the scenes of big events. This is something I wanted to try and imitate when creating my social medias.
Troye Sivan is an Australian YouTube star turned singer and is a more conventional show of how pop singers are represented. Pop stars are typically represented as attractive charming personalities who are made to be the perfect friend or partner. They will usually present themselves as relatable, portraying themselves as human and considerate to their fans.
This can be shown through Toye's social media; Instagram, for example, has a blend of professional looking photos as well as random photos from his real life which creates an overall journal look to his page. This gratifies the audience through self-identification as they may feel special getting an exclusive look into his real life.
Post 6: My chosen track
A shortlist of the songs I thought of choosing
In the end, I choose "The Lazy Song" by Bruno Mars
I ended up choosing this song as it had a theme that was unconventional for many pop songs, it was not themed around love or relationships but around just having fun which I thought was quite refreshing.
Some info about the song
Produced and released in 2010 as part of his debut studio album "Doo-Wops and Hooligans"
The song reached number four on the US Billboard Hot 100, while it topped the charts in Denmark and the UK. It charted on most international markets within the top five.It has been certified six times by the Recording Industry Association of America (RIAA), five times by the Australian Recording Industry Association (ARIA) and four times platinum by Music Canada (MC), respectively. Worldwide, it was one of the best selling digital singles of 2011 with sales of 6.5 million copies.
The songwriters were Bruno Mars, Philip Lawrence, Ari Levine and K'naan.Development of "The Lazy Song" began while Bruno Mars, Philip Lawrence and Ari Levine were hanging around the studio and didn’t feel like working.
Mars wrote the song in collaboration with singer-songwriter K'naan and his production team The Smeezingtons, who also produced the track.
After confirming my choice of song, I analysed the lyrics to find themes that I could build the narrative of my music video around. Here are some of the plans I made.
 |
| My lyric interpretation + an initial plan for my narrative |
Post 5: My target audience
Research into my target audience
My target audience is 'fun loving 16-25 year old's'. By investigating their habits I am able to understand what is the best content of music video for them.
 |
| The most common listening time is 2 hours |
From my research, I found out that the most popular genres of music are pop, rock and hip-hop/rap, especially for my target audience of 16-25 year olds.
By looking at the graph to the right, I was able to find out how the audience views their content. With the largest proportion viewing their content through video streaming, we can see that the music videos are the best way my artist to appeal to them as it is their preferred method of viewing.
There is also a large proportion of those who listen by audio streaming, both paid and unpaid, which indicates that music streaming services like Spotify are also essential for appealing to the audience
A large part of the audience also likes to stay even more up to date and connected to the artist. As such they will buy merchandise and tour tickets. The audience enjoys being able to support the audience either live at a concert or through buying and wearing clothes to associate themselves with their favoured artists.
This idea of wanting to stay up to date is also reflected through how they follow an artists social media, searching for extra content and information about the artists. They are also able to directly show their support or leave statements that the artist may see.
 |
| The menu bar for Ed Sheeran's website, with hyperlinks to all sorts of extra content. |
As most of my target audience will stream the song through the music video, I believe it is very important to create a music video that will appeal to them. Therefore I will make my video light-hearted and fun with relatable characters that my audience can enjoy the presence of.
Post 4: The pop music genre
A History Lesson on the genre of pop music
Pop music is music with wide appeal that is normally distributed to large audiences. It started mainly with rock music in the 1950s as the terms "pop" and a "rock" were terms used interchangeably until around the 1960s where pop began to become it's own style of music, identified by its verse-chorus structure, repeated chord progressions and hooks.
Pop music has roots in rock music, but has now borrowed elements from other genres such as dance, latin, hip-hop and country. This is gives pop a wide range of styles that vary from artist to artist.
Khalid's take on pop is heavily inspired from R&B, hip-hop and soul which leads him to be a less conventional pop artist. However he has a recognisable style that is known to fans all too well. His genuine presence on social media helps gratify the users through social interaction as he talks to many fans through direct comments on his posts
CXLOE is an up and coming pop artist who's music has influence from the dance and electronic genres. She is an Australian artist mainly known for her collab with Maroon 5's Sam Farrar. That single, "Show You" has amassed over 17 million streams in total.
Whilst pop music was popularised in the west, there has been a recent rising popularity of K-pop, a sub-genre of pop originating from Korea. BTS is a band that have helped push K-Pop out into the west gaining popularity, already earning themselves 3 nominations for MTV's Europe Awards 2019.
They are well known for their cinematic and visually incredible music videos that have set conventions for many K-Pop music videos to date. Their aspiring fashion sense, popular music, vigorous dancing and independant personalities is what gives an appeal for audiences to engage with them
As a takeaway from this research, I plan to replicate many of the strategies used as they have proven to be effective in targeting and reaching the audience. Having a social media account is a common feature for all artists, allowing for audience interaction and product promotion. This account can help create the star identity for the artist as you can create a more humanised look for the artist which can appeal and gratify the audience. Collaborations with other artists and brands can be used to help promote each artist and I may use this in order to reach a wider audience. Having a unique star identity makes you more recognisable and appealing to audiences, and I plan to do this by having a clear costume range and friendly online presence.
Pop music is music with wide appeal that is normally distributed to large audiences. It started mainly with rock music in the 1950s as the terms "pop" and a "rock" were terms used interchangeably until around the 1960s where pop began to become it's own style of music, identified by its verse-chorus structure, repeated chord progressions and hooks.
Pop music has roots in rock music, but has now borrowed elements from other genres such as dance, latin, hip-hop and country. This is gives pop a wide range of styles that vary from artist to artist.
Some examples of artists/bands in the pop genre:
Becoming a world renown sensation, boy-band one direction was propelled to global success with the help of social media and their appearance on one of the biggest shows in the UK, the X Factor. The group has won nearly 200 awards in total and become some of the highest earning celebrities under 30
Khalid's take on pop is heavily inspired from R&B, hip-hop and soul which leads him to be a less conventional pop artist. However he has a recognisable style that is known to fans all too well. His genuine presence on social media helps gratify the users through social interaction as he talks to many fans through direct comments on his posts
Ed Sheeran's debut album +(plus) when signed with Asylum Records topped charts worldwide upon release, earning a certified eight-time platinum in the UK. He is known for his online presence on social media and YouTube appearing in many prank and extra videos. This presence makes him seem very close to the audience and humanises him.
CXLOE is an up and coming pop artist who's music has influence from the dance and electronic genres. She is an Australian artist mainly known for her collab with Maroon 5's Sam Farrar. That single, "Show You" has amassed over 17 million streams in total.Whilst pop music was popularised in the west, there has been a recent rising popularity of K-pop, a sub-genre of pop originating from Korea. BTS is a band that have helped push K-Pop out into the west gaining popularity, already earning themselves 3 nominations for MTV's Europe Awards 2019.
They are well known for their cinematic and visually incredible music videos that have set conventions for many K-Pop music videos to date. Their aspiring fashion sense, popular music, vigorous dancing and independant personalities is what gives an appeal for audiences to engage with them
As a takeaway from this research, I plan to replicate many of the strategies used as they have proven to be effective in targeting and reaching the audience. Having a social media account is a common feature for all artists, allowing for audience interaction and product promotion. This account can help create the star identity for the artist as you can create a more humanised look for the artist which can appeal and gratify the audience. Collaborations with other artists and brands can be used to help promote each artist and I may use this in order to reach a wider audience. Having a unique star identity makes you more recognisable and appealing to audiences, and I plan to do this by having a clear costume range and friendly online presence.
Post 3: Regulation in the music industry
The music business is largely a self-regulated industry - everyone seems to be involved in some aspect of control, from individual artists to unions and corporate giants, from publishers to licensers, from collecting agencies such as MCPS, PRS, PPL and VPL to copyright and trademark offices each having their own responsibilities and roles.
The UK copyright collective (also known as a copyright collecting agency or copyright collecting society) is a body created by private agreements or by copyright law that collects royalty payments from individuals and groups for copyright holders. They have the authority to license works and collect royalties as part of a statutory scheme or by entering into an agreement with the copyright owner to represent the owner's interests when dealing with licenses and potential licenses in the UK music industry.
Songrite UK (A copyright office) is also responsible for issuing copyright to songs, music and lyrics in the UK. Songrite is a leading global copyright registration service, used by both up and coming and professional songwriters who wish to claim and declare rightful ownership of their music. They register and secure the copyrights of new songs, music and lyrics in the UK music industry.
Collection offices are used by the labels or artists to recover funds that are due to them and generally enforce the copyright holder's rights. There are three main collection offices that act for the various types of sales within the music industry.
1. MCPS (Mechanical Copyright Protection Society)
In the UK the MCPS exists to oversee the collection and distribution of "mechanical publishing/composer royalties" generated from CD, DVD etc sales. Royalties take the form of a license fee that pays for permission to duplicate a recording. Therefore this fee is normally collected before duplication of a CD, DVD etc, although smaller labels and composers financing their own recordings and selling them can apply for a license that allows them to pay (often themselves!) retrospectively as sales income comes in.
2. PRS (Performing Rights Society)
The music copyrights generate a second lot of royalties when performed or broadcast on TV or radio, whether live or through recording. In the UK the PRS exists to collect and distribute these royalties directly to composers.
3.VPL (Video Performance Limited)
This organisation licenses the right to perform music video recordings (usually by broadcasters, clubs and pubs). Like their parent PPL, they collect royalties for record companies but don’t pay royalties to music performers.
Fair use is a policy that counteracts the use of copywritten work. In its most general sense, fair use is any copying of copyrighted material done for a limited and “transformative” purpose, such as to comment upon, criticize, or parody a copyrighted work. Such uses can be done without permission from the copyright owner.
But for most instances, a licence must be purchased in order to use even one second of the song in any other form of work. However, YouTube has other protocols that they follow on their site. When a copyrighted song is used on a video, adverts are still run to produce revenue from the video, but all earnings are instead given to the copyright holder.
Youtube has had many controversial problems with the content that they host on their site as the freedom that the site offers with uploading content to it allows for many rules to be stretched and broken. Over 300 hours worth of videos are uploaded every minute, so there have been limitations as to how content is regulated on the site. An example of how the rules were bent is with the unrated music video for Robin Thicke's "Blurred Lines" which featured a vast amount of nudity and sexualisation that sparked an uproar combating the regulation of videos on YouTube. In conjunction with this and other violating videos, YouTube has begun age restricting videos in accordance with the BBFC's guidance.
The UK copyright collective (also known as a copyright collecting agency or copyright collecting society) is a body created by private agreements or by copyright law that collects royalty payments from individuals and groups for copyright holders. They have the authority to license works and collect royalties as part of a statutory scheme or by entering into an agreement with the copyright owner to represent the owner's interests when dealing with licenses and potential licenses in the UK music industry.
Songrite UK (A copyright office) is also responsible for issuing copyright to songs, music and lyrics in the UK. Songrite is a leading global copyright registration service, used by both up and coming and professional songwriters who wish to claim and declare rightful ownership of their music. They register and secure the copyrights of new songs, music and lyrics in the UK music industry.
Collection offices are used by the labels or artists to recover funds that are due to them and generally enforce the copyright holder's rights. There are three main collection offices that act for the various types of sales within the music industry.
1. MCPS (Mechanical Copyright Protection Society)
In the UK the MCPS exists to oversee the collection and distribution of "mechanical publishing/composer royalties" generated from CD, DVD etc sales. Royalties take the form of a license fee that pays for permission to duplicate a recording. Therefore this fee is normally collected before duplication of a CD, DVD etc, although smaller labels and composers financing their own recordings and selling them can apply for a license that allows them to pay (often themselves!) retrospectively as sales income comes in.
2. PRS (Performing Rights Society)
The music copyrights generate a second lot of royalties when performed or broadcast on TV or radio, whether live or through recording. In the UK the PRS exists to collect and distribute these royalties directly to composers.
3.VPL (Video Performance Limited)
This organisation licenses the right to perform music video recordings (usually by broadcasters, clubs and pubs). Like their parent PPL, they collect royalties for record companies but don’t pay royalties to music performers.
But for most instances, a licence must be purchased in order to use even one second of the song in any other form of work. However, YouTube has other protocols that they follow on their site. When a copyrighted song is used on a video, adverts are still run to produce revenue from the video, but all earnings are instead given to the copyright holder.
Youtube has had many controversial problems with the content that they host on their site as the freedom that the site offers with uploading content to it allows for many rules to be stretched and broken. Over 300 hours worth of videos are uploaded every minute, so there have been limitations as to how content is regulated on the site. An example of how the rules were bent is with the unrated music video for Robin Thicke's "Blurred Lines" which featured a vast amount of nudity and sexualisation that sparked an uproar combating the regulation of videos on YouTube. In conjunction with this and other violating videos, YouTube has begun age restricting videos in accordance with the BBFC's guidance.Post 2. The role of the internet in the music industry
I researched the role of the internet in the music industry as this will allow me to effectively use the internet and all it has to offer for my own project so that I can create a fully converged and synergised brand identity by using the genre conventions I have found.
First, what parts of the internet do artists utilise?
- Social Media to interact with fans and promote products
- egs:
- Snapchat
- Music streaming
- Youtube and Vevo for music videos
- Website for all of the above available on one site
Streaming has been gaining lots of popularity recently because of the recent digital revolution. Companies such as Apple Music and Spotify have gained millions of followers in recent years, overtaking the sales of distributing hard copies of music through CDs and Vinyls.
The proliferation of the number of people using social medias has also lead to wider use of an online presence for music artists and the music industry in general.
Here is an example; these are the social media accounts for Daft Punk
The difference in the use of twitter and instagram show the main opportunities created when using social medias to promote your business. Daft Punk's instagram account is solely used to promote their brand and merchandise heavily. It is almost used as a reminder for when new merchandise is released as pictures of new posters and album art are released weekly.
Twitter, on the other hand, is mainly used for audience interaction. Twitter is known for its 280 character limit on each tweet you can make, and so it encourages users to converse with one another. Daft Punk have used this account to ask the audience questions, comment and retweet fan art and comments, as well as promote upcoming tours, singles and merch.
One creative way they promoted their "rock n roll" tour before it's initial announcement was by releasing an image of the coordinates of the venues they were visiting disguising them as a transcript and not giving any clue as to what the numbers meant. This was engaging for the audience as they got to actively find out the hidden meaning behind the photo and gain a secret
Cross-platform synergy is used by most artists to create a unified look across all media platforms so audiences can recognise the artist or band with ease.
As an example, Ed Sheeran has an online presence on his website, Facebook and Instagram pages. With his recent promotion his recent album, he keeps Colour schemes, fonts and images and kept consistent on all platforms.
Each platform also links to other platforms through their bios or posts in order to create digital convergence. Most of the links are to the website which allows it to act like a central hub which makes it easier for the users to access other content and products, thereby increasing sales.
The proliferation of the number of people using social medias has also lead to wider use of an online presence for music artists and the music industry in general.
Here is an example; these are the social media accounts for Daft Punk
The difference in the use of twitter and instagram show the main opportunities created when using social medias to promote your business. Daft Punk's instagram account is solely used to promote their brand and merchandise heavily. It is almost used as a reminder for when new merchandise is released as pictures of new posters and album art are released weekly.
Twitter, on the other hand, is mainly used for audience interaction. Twitter is known for its 280 character limit on each tweet you can make, and so it encourages users to converse with one another. Daft Punk have used this account to ask the audience questions, comment and retweet fan art and comments, as well as promote upcoming tours, singles and merch.
One creative way they promoted their "rock n roll" tour before it's initial announcement was by releasing an image of the coordinates of the venues they were visiting disguising them as a transcript and not giving any clue as to what the numbers meant. This was engaging for the audience as they got to actively find out the hidden meaning behind the photo and gain a secret
Cross-platform synergy is used by most artists to create a unified look across all media platforms so audiences can recognise the artist or band with ease.
As an example, Ed Sheeran has an online presence on his website, Facebook and Instagram pages. With his recent promotion his recent album, he keeps Colour schemes, fonts and images and kept consistent on all platforms.
Post 1: The UK Music Industry
What is it?
The music industry consists of the companies and individuals that earn money by creating new songs and pieces. This can expand into selling tickets for live shows and concerts, audio and visual pieces that help promote and sell the music (e.g. music videos), and much more.
The music industry has evolved drastically over the years, as individual artists and groups tried to find the best ways to make money from each release they made.
The 3 biggest players in the industry are:
All 3 are USA based but own over 100 subsidiary record labels and sub-labels around the world accounting for almost every market niche.
The music industry consists of the companies and individuals that earn money by creating new songs and pieces. This can expand into selling tickets for live shows and concerts, audio and visual pieces that help promote and sell the music (e.g. music videos), and much more.
The music industry has evolved drastically over the years, as individual artists and groups tried to find the best ways to make money from each release they made.
The 3 biggest players in the industry are:
- Warner Music Group
- Sony Corporation
- Universal Music Group
Sony Music Group
What do they do?
Publish music, recruit new artists and enforce copyright. Marketing is one of a record label's most important functions, as public awareness of the brand is the way they can make money.
Who owns it?
It is owned by Sony Corporation of America (SCA), a subsidiary of the Japanese conglomerate Sony Corporation. It is also incorporated as a general partnership of Sony Music Holdings Inc. through Sony Entertainment.
Chairman and CEO of Sony Music UK is Jason Iley
What do they own?
Only the extremely successful artists are signed directly to Sony Music, the rest are signed to sub-labels that have been bought by Sony
What do they believe in?
The parent company, Sony, has core values that are shared with its subsidiaries:
Overall, this helped to influence my initial ideas as I planned out how to construct a star identity to ensure my popularity to sell more music.
Publish music, recruit new artists and enforce copyright. Marketing is one of a record label's most important functions, as public awareness of the brand is the way they can make money.
Who owns it?
It is owned by Sony Corporation of America (SCA), a subsidiary of the Japanese conglomerate Sony Corporation. It is also incorporated as a general partnership of Sony Music Holdings Inc. through Sony Entertainment.
Chairman and CEO of Sony Music UK is Jason Iley
What do they own?
Only the extremely successful artists are signed directly to Sony Music, the rest are signed to sub-labels that have been bought by Sony
What do they believe in?
The parent company, Sony, has core values that are shared with its subsidiaries:
- Dreams & Curiosity. Pioneer the future with dreams and curiosity.
- Diversity. Pursue the creation of the very best by harnessing diversity and varying viewpoints.
- Integrity & Sincerity. Earn the trust for the Sony brand through ethical and responsible conduct.
- Sustainability
Overall, this helped to influence my initial ideas as I planned out how to construct a star identity to ensure my popularity to sell more music.
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