Pop music is music with wide appeal that is normally distributed to large audiences. It started mainly with rock music in the 1950s as the terms "pop" and a "rock" were terms used interchangeably until around the 1960s where pop began to become it's own style of music, identified by its verse-chorus structure, repeated chord progressions and hooks.
Pop music has roots in rock music, but has now borrowed elements from other genres such as dance, latin, hip-hop and country. This is gives pop a wide range of styles that vary from artist to artist.
Some examples of artists/bands in the pop genre:
Becoming a world renown sensation, boy-band one direction was propelled to global success with the help of social media and their appearance on one of the biggest shows in the UK, the X Factor. The group has won nearly 200 awards in total and become some of the highest earning celebrities under 30
Khalid's take on pop is heavily inspired from R&B, hip-hop and soul which leads him to be a less conventional pop artist. However he has a recognisable style that is known to fans all too well. His genuine presence on social media helps gratify the users through social interaction as he talks to many fans through direct comments on his posts
Ed Sheeran's debut album +(plus) when signed with Asylum Records topped charts worldwide upon release, earning a certified eight-time platinum in the UK. He is known for his online presence on social media and YouTube appearing in many prank and extra videos. This presence makes him seem very close to the audience and humanises him.
CXLOE is an up and coming pop artist who's music has influence from the dance and electronic genres. She is an Australian artist mainly known for her collab with Maroon 5's Sam Farrar. That single, "Show You" has amassed over 17 million streams in total.
Whilst pop music was popularised in the west, there has been a recent rising popularity of K-pop, a sub-genre of pop originating from Korea. BTS is a band that have helped push K-Pop out into the west gaining popularity, already earning themselves 3 nominations for MTV's Europe Awards 2019.
They are well known for their cinematic and visually incredible music videos that have set conventions for many K-Pop music videos to date. Their aspiring fashion sense, popular music, vigorous dancing and independant personalities is what gives an appeal for audiences to engage with them
As a takeaway from this research, I plan to replicate many of the strategies used as they have proven to be effective in targeting and reaching the audience. Having a social media account is a common feature for all artists, allowing for audience interaction and product promotion. This account can help create the star identity for the artist as you can create a more humanised look for the artist which can appeal and gratify the audience. Collaborations with other artists and brands can be used to help promote each artist and I may use this in order to reach a wider audience. Having a unique star identity makes you more recognisable and appealing to audiences, and I plan to do this by having a clear costume range and friendly online presence.
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