Bolt is a 2008 Disney film about a canine superstar named 'Bolt', a star of his own action adventure TV show. His days are filled with danger and intrigue, until one day, when he becomes lost and travels outside the set o the TV show. But Bolt doesn't know that he's on a TV show; he thinks his amazing powers are real. When Bolt is accidentally shipped from his Hollywood soundstage to the mean streets of New York, he begins his adventure: Armed only with his delusions and accompanied by a cat and a hamster, he sets out to to find his way home, and find his owner, Penny.
The trailer starts with the disney inter-title. This sets the audience expectation very high as Disney have a reputation to produce very well known and successful films such as The Incredibles and Snow White and the seven dwarves. The following shots help set-up the premise of the story. Things such as the transitions, a TV flicker between cuts, and the background narration help set up the premise of the core story. The non-diegetic sounds such as the music help increase the 'epic' nature of Bolt's actions, and this is a part of Disney's 4-part marketing plan. Kids are one of the main audiences for Disney, and these superhero-like actions help the film appeal to this audience. The next shots also show the 'behind the scenes' part of Bolt's TV show. This helps set up the story as well as appeal to the tech-savy side of Disney's audience.
The disruption is talked about in the narration, but is aldo clearly denoted in the shots soon after when Bolt sprints out of an office, his face panic stricken. The background voice also has a lot of panic and worry in it. This unease helps emphasise the crux of Bolt's problem helping to push the story forward. Furthermore this problem may be relatable for some audience members, so they may be more able to relate to the problem, therefore adding appeal for them. These shots are followed by the introduction of another character, the cat, and a comedic moment between them. The cat is an excellent representation of the opposites to Bolt, portrayed through physical being as well as through character and some hobbies(later discovered in the movie). The camera angles in this scene also help emphasise Bolts vulnerability, a low angle for the cat's shots to show her dominance, and high angle shots on Bolt, to connote the fact that the cat is looking down on him, in a sort of patronising manner. Bolt is also portrayed as a helpless kid in these shots forward which heavily contrast the more in control Bolt seen previously, and this helps excentuate one of Bolt's problems that contributes in the story.
The hamster seen in the beginning of the trailer is seen once again soon after the previous shots, and links the starting shots to the significance of the story.
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